Upscaling Your Brand, Downscaling The Risks

Upscaling Your Brand, Downscaling The Risks

Often a new client will come to me after spending years developing their product (usually starting in their own kitchen) with considerable time spent, much trial and more error involved in upscaling. Trying to get a product safe and compliant plus at a price point...
What Is A Brand Story?

What Is A Brand Story?

A brand story needs to be sufficiently meaningful to engage the consumer. It is a vehicle to connect with customers. When your brand makes a strong connection to a customer it will establish a brand loyalty that is hard to break. Consumers like to feel that a company...
Effective Packaging Design: 5 Step Process

Effective Packaging Design: 5 Step Process

Effective Packaging Design will influence a rise in sales. Follow my 5 Step Process for successful product packaging. What your ‘Silent Salesman’ is doing (or not doing) to capture your consumer? How can your ‘on-shelf brand image’ can be more...
Positive Brand Image : Creating A Warm Fuzzy

Positive Brand Image : Creating A Warm Fuzzy

How do you know if you have a positive brand image? Are your customers experiencing a ‘warm fuzzy’ when they think of your product or business? Or is your brand image suffering from a little neglect? I bet the thought of actively and consistently promoting...

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