Welcome to a world of product marketing

What Are Health Claims? When Can You Use Them?

Jun 21, 2021

Nutrient Content Claims can give you a sales advantage.A big one. Now you're probably wondering what are health claims you can make? Health claims on food labels and packaging are nutrient content claims. They refer to the nutritional content of the food or...

Rubbedin: A Sustainable Approach All Round

Apr 15, 2021

In 2005 Ian Smits purchased Rubbedin. Ian’s vision to produce safe, sustainable cleaning solutions that protect people and planet has grown into four niche brands: Magic, Firewise®, Pura Choice and the most recent addition InvisiGarde. In 1979, Rubbedin was founded by...

How To Create A One Page Website

Sep 13, 2018

Pro's, Con's and Best Tips On How To Create A One Page Website So you have decided you want to know how to create a one page website or at least for the time being a single page site is all your business needs. A one page website can be an alluring option for...

Product Packaging Design Tips

Jul 18, 2018

avoid mistakes and pop off the shelf with these product packaging design tipsBuy me! Buy me! Buy me! A products’ packaging is your ‘silent salesman’. Good packaging design will be one big call to action. It will help small brands compete against large brands.Eye...

Essential Homepage Design

Jun 8, 2018

Thinking of a website facelift… but short on time or money? Well perhaps its best to focus on the homepage design first. After all if you loose a first time visitor they may NEVER come back. Stay Or Leave?If you have ever planned your own website you will know the...

Wise Website Domain and Hosting Tips

May 24, 2018

Having a gorgeous website that you love, can update and maintain is wonderful but the website domain and hosting company are your first considerations. It is paramount the basic roots are strong. Making a wise choice for your website domain and hosting will have a...

6 Best Ways To Improve SEO

May 16, 2018

Want customers knocking down your door?You don’t need to be on the Google ghost train. Get on board and discover the best ways to improve SEO rankings – step-by-step. Happy humans running through the fields to make an appointment or jamming your phone with...

8 Primo Product Marketing Ideas

May 2, 2018

I know that small businesseses cannot compete on price and do not have the kind of marketing budgets that allow for large scale advertising. Don’t fear, I have plenty of product marketing ideas. As a micro, small or medium business you have two advantages over...

GDPR Compliance in Australia

Apr 13, 2018

Soon the European Union General Data Protection Regulation (GDPR) will come into effect. All businesses will need to be compliant by 25th May 2018. GDPR compliance in Australia will effect many if not most businesses in an unsuspecting way. What is GDPR? In...

8 Smashing Tips To Structural Packaging Savings

Mar 6, 2018

Consumer loyalty is the key to repeat sales and structural packaging can influence the decision to purchase a product over and over. Structural packaging that makes the consumer feel good, enhances the product usability and/or is easy to store will go a long way...