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Country of Origin Labelling Made Easy

Country of Origin Labelling Made Easy

Australia’s Country of Origin Labelling (CoOL) system is a symbol of the safe, clean food we are known for globally. The CoOL laws became mandatory for all producers and manufacturers of food and beverage products on 1 July 2018.   Even though the laws changes...
Seasonal Packaging Design

Seasonal Packaging Design

Here we go again, Christmas is fast approaching and the shelves are bursting with seasonal packaging. Are you planning (or hoping) for a spike in sales? Let’s face it, changing your packaging can be an expensive gamble. More often than not this aspect of...
The Amazon Brand Jungle

The Amazon Brand Jungle

Have you considered what will happen to local brands, your brand, when Amazon brand jungle launches in Australia? If the changes in the USA are any indication Amazon will be a competitor here and will alter the retail landscape dramatically. I believe multinational...
Keys For Health and Wellness Brands

Keys For Health and Wellness Brands

Understanding what motivates a buyer is the key to finding growth in health and wellness brands. Since the biggest trend this decade is the increased focus on healthy living I have decided to look at positioning health and wellness brands. Whether the product is food,...
Upscaling Your Brand, Downscaling The Risks

Upscaling Your Brand, Downscaling The Risks

Often a new client will come to me after spending years developing their product (usually starting in their own kitchen) with considerable time spent, much trial and more error involved in upscaling. Trying to get a product safe and compliant plus at a price point...
Want To Get Your Brand Into China?

Want To Get Your Brand Into China?

Thinking about exporting to China? In the past 12 months I have attended a few seminars about accessing this market, so I have decided to share what I have learned. If you want to get your brand into China, brace yourself. Beyond anything else, entering the Chinese...

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