Valuable Advice Archives - Evolve Brand Design

What Are Health Claims? When Can You Use Them?

Nutrient Content Claims can give you a sales advantage. A big one. Now you’re probably wondering what are health claims you can make? Health claims on food labels and packaging are nutrient content claims. They refer to the nutritional content of the food or...

Country of Origin Labelling Made Easy

Australia’s Country of Origin Labelling (CoOL) system is a symbol of the safe, clean food we are known for globally. The CoOL laws became mandatory for all producers and manufacturers of food and beverage products on 1 July 2018. Even though the laws changes some time...

Seasonal Packaging Design

Here we go again, Christmas is fast approaching and the shelves are bursting with seasonal packaging. Are you planning (or hoping) for a spike in sales? Let’s face it, changing your packaging can be an expensive gamble. More often than not this aspect of...

The Amazon Brand Jungle

Have you considered what will happen to local brands, your brand, when Amazon brand jungle launches in Australia? If the changes in the USA are any indication Amazon will be a competitor here and will alter the retail landscape dramatically. I believe multinational...

Keys For Health and Wellness Brands

Understanding and capitilizing what motivates a buyer is the key to finding growth in health and wellness brands. These brands may reside in food, beverage, pharmaceutical and nutraceutical categories. Since the biggest trend this decade is the increased focus on...

Upscaling Your Brand, Downscaling The Risks

Often a new client will come to me after spending years developing their product (usually starting in their own kitchen) with considerable time spent, much trial and more error involved in upscaling. Trying to get a product safe and compliant plus at a price point...