avoid mistakes and pop off the shelf with these product packaging design tips Buy me! Buy me! Buy me! A products’ packaging is your ‘silent salesman’. Good packaging design will be one big call to action. It will help small brands compete against large brands.Eye...
I know that small businesseses cannot compete on price and do not have the kind of marketing budgets that allow for large scale advertising. Don’t fear, I have plenty of product marketing ideas. As a micro, small or medium business you have two advantages over...
Consumer loyalty is the key to repeat sales and structural packaging can influence the decision to purchase a product over and over. Structural packaging that makes the consumer feel good, enhances the product usability and/or is easy to store will go a long way...
Fine Food Wholesalers is an online directory of businesses who supply food and beverages. As a 24hr online food expo, the site is showcasing producers products 365 days a year. With a focus on representing Australian businesses Fine Food Wholesalers is a fantastic way...
Here we go again, Christmas is fast approaching and the shelves are bursting with seasonal packaging. Are you planning (or hoping) for a spike in sales? Let’s face it, changing your packaging can be an expensive gamble. More often than not this aspect of...
A change in name can be costly to any business. A brand name is inextricably linked to loads of visible and invisible facets of your business. Get off to a bonza start with these 10 Brilliant Brand Name Tips. “what makes a brand name stick like...