Brand Strategy Course
GST will be added for Australian Residents only.
Hands On Brand Strategy Mini Series
This Brand Strategy Course is made up of four practical modules of value-loaded video tutorials. Watch them, then open each worksheet and do the task. At the end, you can book in for a 30 minute personalised 1:1 session for help and extra training. When you join you’ll get instant access to the entire course, there’s a bunch of bonuses and an invite to the private Facebook group.
Strategy-led branding for is the way forward if you’re a food & beverage manufacturer. If you’re ready to take on the mini Brand Strategy Course and stop faffing around the brand boondocks you’ll uncover your brands secret weapon.
I’m not going to lie to you. You may need to face some hard truths, dig deep and fess up to skimming over building a strategy in the past. How?
Well, the Brand Strategy Course will:
» Identify your brands most lucrative market placement position
» Uncover a simple way to connect with your potential consumers
» Create a clever way to capture consumers attention
» Nurture your target audiences big concerns
» Brilliant brand name generation formula
» Develop an authentic brand voice, unique style and colour palette
Be confident you’ll no longer be winging it in the brand wilderness.
Sound like a plan? Let’s get started!
Nutrition Information Panel Framework Breakdown
Learn how to create your own nutrition label and what a it do for your brand messaging. The NIP is the secret to your product claims.
Embrace it. Make it work for you.
Version 1: SMALL
Contains the minimum information required and is formatted for use in very small labels.
Size: 27.5 x 23.5 mm
Version 2 : STANDARD
Contains the minimum information required and is formatted for regular size labels.
Size: 42 x 34 mm
Version 3: EXTENDED
Gives you the correct layout and content order for additional values: range of Fats, Dietary Fibre, Cholesterol and Potassium.
Size: 49 x 49 mm
HOW TO EDIT
I have prepared a Guide to help you create your perfect NIP. It includes instructions to edit your templates, I suggest reading this first.
ILLUSTRATOR: To edit the templates, simply sign up to the Adobe Illustrator free trial. Not familiar with Illustrator? Don’t worry just watch the tutorial to show you how it’s done – although it’s quite intuitive. I doubt you will need much help. But if you do you can join Label Lovers – our friendly Facebook community of like minded producers.
CANVA: To edit the templates in Canva, simply click the link in the 'Instructions NIP Templates file' - this file is located in the ZIPPED folder you will receive.
JUST TO BE CLEAR...
Adobe Illustrator is not like Excel, it is a design program and will not calculate the figures for you. For help with this use the Nutrition Panel Calculator in the resources below. The templates do not come with Adobe Illustrator tutoring, this is not a guided course – they are templates. Don’t worry, there are basic instructions in your guide AND tutorial videos + you can get unlimited help in the Label Lovers Facebook group.
TERMS: Template purchase is not refundable. These templates are purchased 'as is' and do not come with Adobe Illustrator tutoring (there’s plenty of online tutorials for that). We recommend you join our Label Lovers FB group to learn more about creating your labels + watch the video's!