Brand Engagement With The Next Generation

Brand Engagement With The Next Generation

Today brands are expected to do more than generate profit. There is a strong trend towards brands who have a positive social and environmental impact. Consumers are seeking more value from the brands. There has been a shift in expectations from consumers. They have...
Product Label Claims: Can I Really Say That?

Product Label Claims: Can I Really Say That?

There is no doubt that sales can be greatly influenced by product label claims. However, you want to get it right so you are not slapped with a hefty infringement notice. Australian Consumer Law aims to protect consumers and is enforced by the ACCC and state trading...
Employing a graphic designer?

Employing a graphic designer?

Costly mistakes can be avoided when engaging an experienced graphic designer who truely is invested in your brands success. Yesterday I had a new client enquiry who told me he had called five graphic designers and I was the only one who returned his call. I was...

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