Valuable Advice Archives - Page 2 of 2

Want To Get Your Brand Into China?

Thinking about exporting to China? In the past 12 months I have attended a few seminars about accessing this market, so I have decided to share what I have learned. If you want to get your brand into China, brace yourself. Beyond anything else, entering the Chinese...

Brand Engagement With The Next Generation

Today brands are expected to do more than generate profit. There is a strong trend towards brands who have a positive social and environmental impact. Consumers are seeking more value from the brands. There has been a shift in expectations from consumers. They have...

Product Label Claims: Can I Really Say That?

There is no doubt that sales can be greatly influenced by product label claims. However, you want to get it right so you are not slapped with a hefty infringement notice. Australian Consumer Law aims to protect consumers and is enforced by the ACCC and state trading...

Employing a graphic designer?

Costly mistakes can be avoided when engaging an experienced graphic designer who truely is invested in your brands success. Yesterday I had a new client enquiry who told me he had called five graphic designers and I was the only one who returned his call. I was...