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What Is A Brand Story?

What Is A Brand Story?

A brand story needs to be sufficiently meaningful to engage the consumer. It is a vehicle to connect with customers. When your brand makes a strong connection to a customer it will establish a brand loyalty that is hard to break.       Consumers like to...

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The Magic of ‘White Magic’

The Magic of ‘White Magic’

Voted by Choice Australia as the ‘Best General Purpose Microfibre Cloth in Australia’ the White Magic General Purpose Eco Cloth heads up a large range of verstile chemical free cleaning products. The White Magic range has grown to include the Eco Cloth range, Eco...

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Trisco Foods: A Story Of Growth

Trisco Foods: A Story Of Growth

Trisco Foods is a growing Australian company, owned and operated by the Tristram family since 1875. Mike Tristram, Director, talks to Renee about thriving in a competitive manufacturing environment.   The family have developed an enviable reputation for quality,...

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Effective Packaging Design: 5 Step Process

Effective Packaging Design: 5 Step Process

Effective Packaging Design will influence a rise in sales. Follow my 5 Step Process for successful product packaging.What is your 'Silent Salesman' is doing (or not doing) to capture your consumer? Not sure? Do you know how your 'on-shelf brand image' can be more...

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It Sure Is Flaming Good

It Sure Is Flaming Good

A couple of years ago Tony & Danielle decided to pursue a long held passion to create high quality “Paddock to Plate” gourmet catering under the brand Flaming Good. From their mobile wood fired oven they produce mouthwatering pizzas, spit roasted pulled pork and...

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Save Money With Design: 10 Top Tips

Save Money With Design: 10 Top Tips

There is no doubt that product marketing and design can be costly so I have a few ideas about how to save money with design. Everyone knows you can you have a logo designed cheaply online but, do you know these logos are recycled, are not unique, you do not own the...

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Rainforest Bounty Adventures

Rainforest Bounty Adventures

Rainforest Bounty farms are located on the Atherton Tablelands. The plantations sustainably grow rainforest fruits which are native to the neighbouring Wet Tropics World Heritage region. In 2014 Geraldine McGuire became the sole owner of Rainforest Bounty and promptly...

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Positive Brand Image : Creating A Warm Fuzzy

Positive Brand Image : Creating A Warm Fuzzy

How do you know if you have a positive brand image? Are your customers experiencing a 'warm fuzzy' when they think of your product or business? Or is your brand image suffering from a little neglect? I bet the thought of actively and consistently promoting a positive...

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Product Label Claims: Can I Really Say That?

Product Label Claims: Can I Really Say That?

There is no doubt that sales can be greatly influenced by product label claims. However, you want to get it right so you are not slapped with a hefty infringement notice. Australian Consumer Law aims to protect consumers and is enforced by the ACCC and state trading...

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Sol’s Snax Unique Product Concept

Sol’s Snax Unique Product Concept

In this installment of ‘Evolve Or Die' we interview Peter Avraam, owner Sol's Snax. With consumers sick the same old frozen chips and pizza category, Peter Avraam and his family decided to transform their foodservice business into Sol's Snax with a unique product...

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Phone: (07) 3862 1236

Email:
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Visit by appointment:
28 Lucy Street, 
Albion Qld 4010 Australia

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Make confident decisions about your labels with my Barcode Basics and Perfect Labels guides.

Sign up and you'll also receive 15% off my FSANZ compliant product label templates.

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GET FREE LABEL STUFF

 

Make confident decisions about your labels with my Perfect Labels guide.

Sign up and you'll also receive 15% off my FSANZ compliant product label templates.

Success! Your discount is on the way.

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