Seasonal Packaging Design

Seasonal Packaging Design

Here we go again, Christmas is fast approaching and the shelves are bursting with seasonal packaging. Are you planning (or hoping) for a spike in sales? Let’s face it, changing your packaging can be an expensive gamble. More often than not this aspect of...
The Amazon Brand Jungle

The Amazon Brand Jungle

Have you considered what will happen to local brands, your brand, when Amazon brand jungle launches in Australia? If the changes in the USA are any indication Amazon will be a competitor here and will alter the retail landscape dramatically. I believe multinational...
What’s In A Brand Name?

What’s In A Brand Name?

Choosing a business or brand name can be more challenging than you think.  It’s even harder to change an established name. These days there a so many things to consider before settling on ‘the one’.   A brand name will represent your business on many platforms and be...
Keys For Health and Wellness Brands

Keys For Health and Wellness Brands

Understanding and capitilizing what motivates a buyer is the key to finding growth in health and wellness brands. These brands may reside in food, beverage, pharmaceutical and nutraceutical categories.   Since the biggest trend this decade is the increased focus on...
Upscaling Your Brand, Downscaling The Risks

Upscaling Your Brand, Downscaling The Risks

Often a new client will come to me after spending years developing their product (usually starting in their own kitchen) with considerable time spent, much trial and more error involved in upscaling. Trying to get a product safe and compliant plus at a price point...
Want To Get Your Brand Into China?

Want To Get Your Brand Into China?

Thinking about exporting to China? In the past 12 months I have attended a few seminars about accessing this market, so I have decided to share what I have learned. If you want to get your brand into China, brace yourself. Beyond anything else, entering the Chinese...
Brand Engagement With The Next Generation

Brand Engagement With The Next Generation

Today brands are expected to do more than generate profit. There is a strong trend towards brands who have a positive social and environmental impact. Consumers are seeking more value from the brands. There has been a shift in expectations from consumers. They have...
A Brand That Thinks Outside The Box: GF Oats

A Brand That Thinks Outside The Box: GF Oats

GF Oats are uniquely grown and processed in gluten free facilities to ensure they maintain certified uncontamination from the gluten found in wheat, rye and barley. However current Australian labelling laws prohibit a product that contains oats to claim to be gluten...
What Is A Brand Story?

What Is A Brand Story?

A brand story needs to be sufficiently meaningful to engage the consumer. It is a vehicle to connect with customers. When your brand makes a strong connection to a customer it will establish a brand loyalty that is hard to break. Consumers like to feel that a company...
The Magic of ‘White Magic’

The Magic of ‘White Magic’

Voted by Choice Australia as the ‘Best General Purpose Microfibre Cloth in Australia’ the White Magic General Purpose Eco Cloth heads up a large range of verstile chemical free cleaning products. The White Magic range has grown to include the Eco Cloth range, Eco...
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PRODUCT MARKETINGFREEBIES

Find out about my template FREEBIES + professional product marketing tips. Ideal for small businesses a shoestring budget: grocery, pharmaceutical, skincare and hardware producers.

 

Success! You can now look forward to retail marketing freebies and tips.

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